#AI AUGUST VISION FUND JONY IVE WINDOWS#

Lopp kicked off the session by discussing, of all things, the story of the obsessive design of the new Mentos box.

Helen Walters at summarized Lopp’s panel with five key points:Īpple thinks good design is a present. My intention is to synthesize these comments into a single representation of what Lopp and Gruber actually said. Without the recorded details, here is a collection of insights that various attendees created from their notes of the discussion-along with my own thoughts about what this portends for people who aspire to be like Apple. If someone reads this and happens to have such a recording, please, please share! Insights On Innovation But no search engine I know could locate said files. I scoured the Internet to find an audio or video recording, so I could garner these pearls of wisdom straight from the developers’ mouths. The discussion happened during a panel-including John Gruber (yes, for you Apple heads, that “ Daring Fireball guy)-titled “Blood, Sweat, and Fear: Great Design Hurts, which was presented at SXSW Interactive on March 8, 2008. I’ve been meaning to write this article for some time, but finally sat down and put pixel to screen after coming across a description of “Michael Lopp’s (a Senior Engineering Manager at Apple) discussion of how Apple does design. This response is what frustrates me most, because people worship what they don’t understand. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth-akin to the second law of thermodynamics, Boyle’s Law, or Moore’s Law.īut ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products-whether it is a fluky phenomenon or based on a repeatable set of governing principles-and you mostly get a dumbfounded stare. Let me tell you, when what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. I don’t care who has the better OS-except to the extent that it provides examples for successful or poor innovation.Īpple! Apple! Apple! Magazines can’t possibly be wrong, so Apple is clearly the “Most Admired,” the “Most Innovative,” and the “Master at Design.”( 1, 2, 3, 4, 5)

#AI AUGUST VISION FUND JONY IVE WINDOWS#

Note: Experience tells me I must start with the disclaimer that I admire Apple, but I am not a Macaholic or a Windows Geek.

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